By Mr. Fathi Ohida, Chairman of the Board

For decades, FA Group has been a symbol of commitment and excellence, steadily advancing while preserving its rich heritage and historical partnerships. Today, with the launch of its new visual identity, the company renews its promise to its customers and partners in a step towards the future that embraces progress and development without letting go of the roots and principles it was built upon.

A Bold Decision Marking a New Beginning

I extend my gratitude and congratulations to Mr. Abdelrahim, the General Manager of FA Group, who led the bold decision to change the company’s logo and redefine its visual identity. His visionary leadership has demonstrated that innovation does not mean abandoning the past but rather enhancing and modernizing it to meet the demands of today. This decision embodies a forward-looking vision aimed at growth while remaining loyal to the values that have shaped who we are today.

The New Identity: A Blend of Authenticity and Modernity

The new logo and contemporary website are more than just cosmetic changes; they reflect the spirit of innovation that has always defined FA Group. This step represents more than a visual update; it is a message that the company is ready to embrace modern technology and enhance efficiency while maintaining strong ties with its customers and historical partners.

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    Innovation in Service of Practical Needs

    FA Group has never been a conventional company; it has always been at the forefront of innovation. This is evident in the development of the innovative fuel container system installed behind truck cabins, enabling them to travel hundreds of kilometers across deserts without needing to refuel. This practical solution is a living example of the company’s vision to address challenges in impactful and innovative ways.

    Moving Toward the Future With Open Arms

    I wholeheartedly support and endorse this step toward development and innovation. Preserving our heritage and honoring our partners and customers requires a constant willingness to adapt and renew—not to let go of our past but to strengthen it and make it part of a brighter future.

    As Mr. Abdelrahim aptly stated:
    "We aim to build a bridge between our past and our future, between our authentic values and our new aspirations. This identity is not just a change; it is an invitation to embrace progress and invest in innovation."

    I invite all of you to join us on this new journey, where we open new doors and continue to work with the spirit of teamwork and the values that unite us.

    Welcome to the new FA Group: where heritage meets innovation.

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